The report may have mischaracterized the situation, but itвЂ™s an incredible example of how bad the relationship has become between Apple and its developer community. Apple said it currently runs ads to promote more than 100 top third-party apps across ad platforms on Google, YouTube, TikTok, Snapchat and Twitter.ДЇorbesвЂ™ report said impacted applications included Babbel, Bumble, HBO, MasterClass, Plenty of Fish and Tinder. This is how online retail works, and Apple doesnвЂ™t think its ads are any different. That is, when you search for something like a winter jacket on Google, youвЂ™ll find ads from a variety of retailers selling the coat, in addition to (or instead of) ads placed by the jacketвЂ™s manufacturer. The company explained that retailers generally do buy ads for products they sell. In addition, Apple said thereвЂ™s nothing nefarious about its doing so. The company said it does not buy these ads in secret, but rather has been placing ads for over five years and communicates with developers about those ads. Some companies accused Apple of placing the ads without their consent and said Google wouldnвЂ™t allow them to be deleted.ДЄpple, which doesnвЂ™t typically respond to reports of this nature, this time came out swinging against these complaints.

This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.Дo you want This Week in Apps in your inbox every Saturday? Sign up here: /newsletters Top Stories Apple responds to story accusing it of buying ads on Google to promote App Store appsДЄ story on Forbes this week alleged Apple was being sneaky by purchasing Google ads for high-profile subscription apps on the App Store in order to direct web searchers away from the developersвЂ™ websites, where users could purchase commission-free subscriptions, which would reduce AppleвЂ™s cut of App Store revenue.

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